About SpinLab

Established in 1999, SpinLab Communications is squarely positioned at the center of the entertainment business.  With a diverse client roster that includes renowned record labels, privately held media operations, Fortune 500 companies, rising entertainment power players, SpinLab creates innovative, fully integrated communications plans that bring results directly to their clients’ bottom line.

SpinLab Communications is led by founder and CEO, John Vlautin, whose 25 years as a communications expert has made him a go-to counsel for entertainment industry leaders. As Senior Vice President of Corporate Communications at the live event and ticketing giant Live Nation Entertainment (NYSE: LYV), Vlautin developed the corporate communications plan and devised the public relations strategy from the company’s initial spin-off through to its current status as a publicly traded enterprise with more than $5 billion in annual operating income.

While at Live Nation, Vlautin was instrumental in launching the record shattering U2 360° tour, as well as historic reunion tours by Van Halen and The Police and highly successful outings by Mariah Carey, Shakira, Jennifer Lopez, Maroon 5 and many others.

Now surrounded by an all-star team with a combined 50+ years in the communications industry,  SpinLab has become a sought after corporate communications agency, leading strategies for such companies as Playboy Enterprises, Inc., Live Nation Entertainment, Interscope, INgrooves Music Group, SONGS Music Publishing, Soundexchange, and many others.

Nearing the company’s 20th year in business, SpinLab has performed the rare hat trick of building a reputation as being both fiercely loyal to their clients and trusted by journalists and media professionals globally.

 

Founder & CEO
John Vlautin SpinLab Communications LinkedIn Page


Tamar Aprahamian SpinLab Communications LinkedIn Page
Vice President

Tamar is a public relations and event management professional with 13+ years of experience in the entertainment, music, consumer lifestyle and hospitality industries. Tamar started her career in Las Vegas (working at PR agency R&R Partners and later handling public relations for Planet Hollywood Resort), with a short stint in London, England where she arranged celebrity bookings for award shows and movie premieres. Based in California for the past 6 years,Tamar found her current home at SpinLab after a 4 year stint at PMK*BNC.  She has led teams through the creation and execution of brand partnerships, strategies and major events for clients such as the Life is Beautiful Music & Art Festival, Beats by Dr. Dre, Guitar Hero Live, WWE, Pepsi Music, KIIS FM’s Wango Tango and Jingle Ball, Caesars Entertainment, Neon Carnival, and many more. At SpinLab, Tamar acts as the Sr. Director of PR for Playboy Enterprises while also bringing her contagious enthusiasm to projects across the whole roster.


Sylva Zakian SpinLab Communications LinkedIn Page
Senior Director

Sylva’s love for storytelling landed her in the field of public relations and marketing at a young age where she’s been managing, developing and executing global brand strategies and high-profile media campaigns ever since. Previous to leading national campaigns at SpinLab, Sylva held roles at Allied Integrated Marketing and PMK-BNC leading the publicity outreach for both brand and television / film projects. Working projects that have spanned a wide spectrum across the entertainment industry – she has had the pleasure of leading campaigns for the likes of Netflix, Fox Broadcasting, USA Network, Stella Artois, Beats by Dr. Dre, WWE, Power Rangers, Life is Beautiful Music & Art Festival and more.