Billboard Highlights Create Music Group – Young Geniuses Building An Empire
Create Music Group bagged $30 million In 2017 — plus a platform with 17 million teen fans.
Marshmello earned eight figures in 2016, and “when artists are having that type of success, it’s extremely hard to convince them that they are missing out on a large amount of revenue,” says Create Music Group co-founder/CEO Jonathan Strauss, 31.
But after a year of trying, Strauss finally landed a meeting with Marshmello’s manager, Moe Shalizi, and promised that his scrappy startup could help the masked EDM star multiply his YouTube fortunes. “What if we give you guys a six-figure advance, and if we don’t double what you’re currently making within 90 days, you can keep the money?” Strauss recalls proposing. “Marshmello’s [YouTube] revenue tripled in 90 days, and we now support almost every act on Moe’s roster.”
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