Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path – VARIETY
Label heads are not an uncommon sight at West Hollywood’s Soho House, but judging by the surreptitious security guard who trails us discreetly as we walk to the private club’s roof garden restaurant, one begins to comprehend that 10K Projects founder-CEO Elliot Grainge isn’t your ordinary executive. 10K’s new suite of offices at the fabled 9200 Sunset high-rise — with a 360-degree view from the Los Angeles Basin all the way to the ocean — is still under construction, but business continues five floors above as we sip our Arnold Palmers.
There’s plenty of business to be done. Grainge’s three-year-old 10k Projects has produced Top 3 album bows for rapper Trippie Redd and the controversial Tekashi 6ix9ine, whom the 26-year-old exec signed to a two-album contract extension even as the hip-hop star awaits sentencing in December on firearms and racketeering charges.
Read full Variety article here.