Life Is Beautiful Enters New Phase in Festival’s Growth – WWD
The annual Las Vegas event that shuts down 18 city blocks has helped recharge downtown, with its organizers mulling how to seize on the momentum.
Having purpose is the new currency today, helping drive consumer interest and inevitably, value for a business. As the Life Is Beautiful Music & Art Festival prepares to begin its sixth year in September, organizers aim to keep moving the needle as the event continues to gain steam.
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