Music Startup Sofar Sounds Will Pay Artists For Canceled Shows – Rolling Stone
Earlier this month, Sofar Sounds, a startup that stages around 10,000 intimate concerts a year across 400 cities, had no choice but to suspend all its shows due to the coronavirus pandemic — a decision that immediately impacted more than 2,000 artists in six continents. The company is now moving forward with a plan to pay those artists for the gigs they lost out on.
On Wednesday morning, Sofar Sounds said it will pay artists for canceled gigs and work to reschedule them, as well as introduce a Global Artist Fund with an initial goal of $250,000, joining a number of other other music companies pledging money toward live-music relief. In a statement, Sofar noted that it is also launching online “listening rooms,” which will feature livestreaming performances, video premieres, and conversations with musicians around the world, as well as creating a global and local resource directory for its community of musicians. In the coming weeks, Sofar’s artists can expect a rollout of online meetup opportunities, webinars, and educational sessions in partnership with Berklee College of Music. These developments are aimed at giving artists a much-needed sense of community.
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