Pandora’s New ‘Stories’ Tool Lets Artists Attach Voice Commentary to Songs – Billboard
Pandora hopes to fuse the benefits of playlists and podcasts with the launch of a new artist marketing tool: Pandora Stories.
Through the new feature announced Tuesday (Feb. 26), artists can intersperse voice tracks between songs on a playlist, adding commentary ranging from personal stories and inspirations to calls-to-action directing listeners to content like an album or online article. Stories is housed within Pandora’s Artist Marketing Platform (AMP), a suite of free, self-serve marketing tools for creators that includes analytics service Next Big Sound.
Read full Billboard article here.