ReverbNation: ‘Too many young bands are signing up to bad deals’
SERVICES COMPANY OFFERS PUBLISHING ADMIN DEAL WITHOUT TYING UP ARTISTS’ RIGHTS
by Tom Pakinkis
ReverbNation’s recent stride into the publishing world is in part a bid to help young up-and-coming artists. which the company feels are often “encumbered by bad deals before they even get out of the gate.”
The ar tist services platform unveiled its publishing division. Connect Songs. last week in partnership with UK -based indie publisher Sentric Music. The new arm will provide publishing administration services under a revenue sharing model with its artists. with no long-term co-publishing rights being acquired by the company and no upfront fees.
The first artists to benefit from the publishing service will be members of ReverbNation’s artist development Incubator Connect. which develops promising artists identified by the company’s curation-at-scale’ capability.
“Too many young bands. particularly the most promising. find themselves encumbered by bad deals before they even get out of the gate.” ReverbNation’s chief creative off1 cer Simon
Perry (pictured) told Music Week. Our goal is to provide artists with career management tools that help them get to the point where they havereal leverage before they make those decisions. That freedom allows artists to make the right decisions. at the right time. concerning thoselong-term deals.”
Perry added: “The industry is more democratic now than it’s ever been in terms of the entry points available to artists at the start of their careers. We recognise that artists now have a choice. and one size does not fit all. We believe that the freedom and manoeuvrability of Connect Songs. matched with the higher level of creative services currently offered by only a small handful of traditional publishers. represents a credible option for emerging artists.”
ReverbNation has formed an alliance withSentric Music to enable Connect Songs to collect publishing royalties worldwide. Sentric will handle royalty collection. sync services. and neighbouring rights services for artists that choose to participate.
We started working with ISentricl a couple of years ago and have been impressed by both their commitment to simplifying a complex aspect of the business for artists. and. critically. to providing a higher level of service than many others in this space.” said Perry. “Furthermore. Sentric’s direct relationships with overseas publishers and PROs will allow us to pay more money through to our artists.”
While the first ReverbNation artists to benefit from Connect Songs will be those in the company’s Connect programme. there will be scope in future to extend the opportunity to other artists using the company’s services.