Snap Launches Snap Kit With Pandora as Music Streaming Launch Partner – Business Wire

- June 14, 2018

Snapchatters will now have access to the largest music streaming service in the U.S.

OAKLAND, Calif.–(BUSINESS WIRE)–Pandora (NYSE:P), the largest music streaming service in the U.S., today announced that it will team up with Snap Inc. as the music streaming launch partner for Snap Kit, Snap’s new platform for developers. Soon, Pandora listeners will be able to send their favorite songs to friends and family through unique song cards that celebrate album art on top of an animated background, and receivers will be able to swipe up to listen directly on Pandora. This integration will expand Pandora’s social sharing capabilities by reaching Snapchat’s massive audience while enhancing music discovery across both platforms.

“This will be a powerful and comprehensive social integration with music,” said Chris Phillips, Chief Product Officer, Pandora. “The Snapchat product experience and user base are primed for sharing, and our collaboration will provide a creative and compelling way to discover and enjoy music in a way that’s intuitive to Snapchatters.”

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