Spotify, Pandora Turn to Podcasts for Listeners, Profits – The Wall Street Journal
Spotify and Pandora are looking to expand beyond music streaming and into the world of podcasting, as they aim to capture more of consumers’ listening time and, eventually, boost their profit margins.
Podcasting is a small but growing medium that attracts young, engaged listeners. But producers and distributors have yet to hit on a solid model for making money.
Read full Wall Street Journal article here.