His mother was a bunny girl and he grew up in his father’s infamous mansion – now Cooper Hefner is determined to reinvent Playboy in the era of #MeToo. By Alice Thomson

I thought everyone had pink flamingos and peacocks in their backyard. My classmates would come for field trips to look round the private zoo. But the real elephant in the room,” says Cooper Hefner, “was the full-size naked picture of my mum in the library.”

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