Concert Ticketing Business Finally Meets The 21st Century. Welcome. – Forbes

Tickets for Dead & Company’s January 2022 destination concert Playing In The Sand were snapped up in minutes by alums of the third annual all-inclusive multiday event that brings some 6,000 superfans to Riveria Cancun, Mexico.

“For Dead & Company, the live show is the experience. We don’t really sell records; it’s all about the fans being there and experiencing it,” says the band’s manager Kris Tanner, senior artist manager & head of ticketing, commerce & sustainability at Activist Management. With pent-up demand since Covid sidelined last year’s event, she says, the ticket frenzy was at an all-time high

Read full Forbes article here.