SpinLaB

We  Represent

visionaries

SERVICES

  • SpinLab has created communications plans for Fortune 500 companies as well as privately held organizations. We ensure that key messaging is identified and pushed through all the communications channels at our disposal, always focused on consistency in both external and internal messaging. Our corporate communications strategies build brands and drive new business and investment.

  • SpinLab will create a comprehensive PR program which will communicate your message to your people: your customers, your employees, and current and potential investors. We help our clients build long-lasting relationships with the media.

  • We are experienced at handling all kinds of communications challenges. We have quarterbacked crisis communication campaigns for Live Nation Entertainment, Playboy and many others.

  • SpinLab is adept at designing the right kind of event for your project – a simple cocktail party, a local press conference, or a global media experience – to create a meaningful, measurable bounce that drives revenue and brand recognition.

  • Whether it's launching a new product, a new brand, or a new initiative, SpinLab leverages its deep relationships across all sectors of the media to create positive messaging opportunities for your brand. Our programs are one-of-a-kind, tailor-made for each of our clients.

  • Our branding efforts on behalf of Live Nation encompassed the launch of a new company, promotion of a new web destination and a comprehensive cause-related marketing program, all of which established the company as an entertainment leader with a much improved reputation amongst its employees and customers.

  • We have a robust speakers program, regularly securing speaking spots for our clients at such conferences as SXSW, Collision, Web Summit, Music Biz and many others.

CLIENTS
Interscope
Kobalt

MEET THE TEAM

  • John Vlautin

    Los Angeles

  • Jill Mango

    New York

  • Molly Sheban

    New York

  • Dominique Wright

    Los Angeles

news

On Thursday, May 28th, UK-based distribution and label services company, Labelworx announced they have launched Elevate, a program combining royalty advances with strategic guidance and promotional support for indie labels. The company says that the
As generative AI raises new concerns around the future of music sample catalogs, Splice, the industry's highest quality, royalty-free sample library, believes it may have a solution. Ms Mavy, founder of Afroplug; DJ BT, and members of the Splice te
Independent publisher Kobalt has promoted Leslie Ahrens to Managing Director and EVP of Creative, Latin America, where she’ll continue to lead a powerhouse roster including Karol G, Enrique Iglesias, Carlos Vives, Ruben Blades, and more. Read
Create Music Group has agreed to form a joint venture with Johnnyshipes entertainment company, GoodTalk. Fusing Create’s global infrastructure across distribution, marketing, and data infrastructure with GoodTalk’s “selective, devel
Kakul Srivastava, CEO of music creation platform Splice, discusses how the technological disruption of AI is reshaping the music industry and unlocking endless creative possibilities. Read the full Billboard guest column at the link in our bio.
Jake Gear and Robert Knotts on honoring the legacy and shaping the future of Lost Highway Records under Interscope. Read the full Billboard interview at the link in our bio.
As Kirk M. Sommer prepares to be honored as International Music Person of the Year at Musexpo, Music Week sits down with WME’s global head of contemporary music to reflect on his journey from the postroom to the top of the industry. Read the f
Universal Music Group’s merch and lifestyle division, Bravado has promoted Matt Young to CEO. The company also announced a series of new hires and promotions: Eric Mackay joins as General Manager, Dan Goldberg as SVP of Strategy & New Vent
Create Music Group raised $450 million, valuing the fast-growing independent company at $2.2 billion up from a $1 billion valuation less than two years ago. Co-founder and CEO, Jonathan Strauss, says Create is supporting “visionary entrepreneur
Virgin Music Group, the independent distribution and artist-services division of Universal Music Group, has completed its $775 million acquisition of Downtown Music Holdings LLC, one of the largest artist-services companies in the world. In conjunct
Following a breakout year in 2025, alt-pop duo Balu Brigada have signed a global publishing deal with independent music publisher Kobalt. Read the full story at the link in our bio.
After nearly 20 years at Universal Music Group, Mitchell Shymansky has been appointed by Create Music Group as their new Chief Data and Technology Officer. Read the full story at the link in our bio.
LabelWorx has announced they are launching a publishing division. By adding publishing administration and sample‑clearance services, the global distribution and label‑services platform will further help artists release music faster with more control.
Avex Music Group, the global music division of Japanese entertainment firm Avex, has entered into a distribution deal with The Orchard for all future releases. Read the full story at the link in our bio.
Create Music Group has announced an investment deal with Vancouver-headquartered Nettwerk Music Group. “Partnering with Create allows us to continue to build on our foundation, grow our capabilities, and provide even more value to the artists
LA Times profiles John Janick, Chairman & CEO of Interscope Capitol, and how his ‘artist-first’ mindset is shaping the music industry. Read the full story at the link in our bio.
Music Business Worldwide kicks off its new 5 Questions With interview series with Kenny McGoff, Head of Creative UK & GSA at Kobalt. Read the full interview at the link in our bio.
Earlier this month, Kirk Sommer sat down with Gordon Masson to discuss his passion for building long-term careers in the music industry, the power of knowing when to say “no,” and reflecting on 25 years at WME. Read the full IQ feature a
Congrats to our client WME on their signing of Kangding Ray for representation for film scoring! Read the full Deadline story at the link in our bio.
Trust Records has signed Washington, D.C. based punk legends Bad Brains. The label, known for signing deals with punk legends Circle Jerks and SS Decontrol, continues its mission to bring “music-rights dealmaking and modern-day marketing to a p

contact

With more than 35 years of experience in corporate communications and entertainment publicity, SpinLab has shaped innovative publicity campaigns and communications solutions for a wide variety of media businesses. We help our clients build their brand, launch products and initiatives, promote events, advance causes and manage, nurture and protect their reputation.

We attract clients who are ready to invest in their brand platform through an integrated marketing communications program. We would love to hear from you.

Send us an email: info@spinlab.net